It requires hardening infrastructure, providing reliable product support, and supporting developers' high-volume production use cases. Cloud scale for global messagingīringing a product to GA is no small feat. In addition to bringing the same reliability and uptime you expect from other Twilio products to the WhatsApp channel, we’ve also improved the developer and end-user experience with features to support scale, improve conversational messaging, and reduce development time. There have also been a fair share of developer side projects like a WhatsApp-based digital jukebox, a bitcoin currency conversion bot, and a socially-distanced chess board, among countless others.īringing the WhatsApp Business API to Twilio's millions of developers initially focused on connectivity, simpler onboarding, and reducing the overhead burden of containerization. From customer support, to sales outreach, to supporting refugees, countless businesses and organizations have expanded to the WhatsApp Business API to take advantage of the higher consumer reach, deliverability, engagement rate, and rich messaging features. Since launching support for WhatsApp on the Programmable Messaging API, more than 200,000 developers have started building on the platform. Today, we’re thrilled to share that support for the WhatsApp Business API is now Generally Available whether in Twilio Flex, the Twilio Conversations API, Twilio Programmable Messaging, or when using Twilio Runtime tools like Studio or the CLI.

For even the most seasoned Twilio developer, the ability to reach more than 2B monthly active users on WhatsApp, with just a few lines of code, is close to magic.

Twilio whatsapp business