It establishes lasting connections to a target market. Best described as an event, a campaign, or some type of interaction that is so effective.

Mind if we start with what it’s not? It has nothing to do with general branding strategies, yet it is frequently confused with or misconstrued by folks who haven’t kept up with the terminology. – David Tsoeute What is a brand activation strategy?

But in fact, this is serious business in today’s competitive business world, so allow us to give you the skinny in language you can understand. Think of this as getting a dessert with your meal, notes Digital Marketer David Tsoeute, who was charged with responsibility for explaining the concept to readers of “Huffington Post.”įor brand activation to work effectively, it must be part of a larger marketing strategy with efficient planning,” he explains while giving the world his best elevator pitch. It’s not terribly complicated, nor will it require you to reinvent the way you do business. Welcome to the world of brand activation strategy. 5) 6 Ways to measure brand activation success

Digital activation plan